"90% of all rear end collisions are avoidable if the trailing driver had one more second of warning."
"Texting While Driving increase crashes by 23 fold."
"50% of drivers between the ages of 18-24 say they have texted while driving."
"A pulsing brake light increases reaction time by 14.5ft at 50mph and 20ft at 65mph"
The human eye recognizes dynamic flashing more quickly than it recognizes static solid light (AMAHURT Study 2010)